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Business Centre, Sharjah Publishing City Free Zone
Sharjah, United Arab Emirates
Monday–Friday, 09:00 AM – 05:00 PM

About Plate Push Marketing & Automation Services FZC

Restaurant Marketing Specialists, Built by Restaurant Operators

Plate Push Marketing & Automation Services FZC brings together more than seventeen years of marketing and leadership experience and a decade of software engineering. Our team has optimised over 100 Google Business Profiles, managed more than 10,000 customer reviews and supported 60+ restaurant brands to date — and we build the SaaS products that run it: the ReplyReviews dashboard, the ReplyReviews Chrome extension and Plate Push Studio. Restaurants are the only industry we work in.

  • 17+ years of marketing and leadership experience
  • 100+ Google Business Profiles managed by our team
  • 60+ restaurant brands supported by our team
  • Restaurants only — no other industries
  • UAE headquarters: Sharjah Publishing City Free Zone
60+ Restaurants supported by our team
100+ Google Business Profiles managed by our team
10,000+ Customer reviews managed by our team
15+ Years of restaurant industry experience

Cumulative work delivered by our team to date, across every market we operate in — not figures for one market or one client. We publish no individual customer's data. How we built this

Why this company exists

Every restaurant owner we have worked with recognises the same list of problems, and almost none of them have time to fix any of it:

  • Poor online visibility. Excellent food, and invisible to anyone who does not already know the place exists.
  • Weak local SEO. A Google listing that was set up once, categorised wrongly, and never touched again.
  • Ineffective marketing. Money spent on activity that produces impressions rather than covers.
  • No automation. Every post, every reply and every update done by hand, by someone who is also running a kitchen.
  • Poor reputation management. Hundreds of reviews, none of them answered, and a rating quietly sliding.
  • Time-consuming processes. Marketing that only happens in the weeks when nothing else has gone wrong.

Plate Push Marketing & Automation Services FZC exists to take all of that off the operator's desk. Our team has been doing this work across restaurant groups, independents and cloud kitchens for years — to date, over 100 Google Business Profiles optimised, more than 10,000 reviews handled, and 60+ restaurant brands running on our creative and automation systems, counted across every market the team works in and explained in full on our story page. The practice now operates from the United Arab Emirates as Plate Push Marketing & Automation Services FZC, licensed in Sharjah Publishing City Free Zone and serving restaurant brands across the UAE and internationally.

What we combine

The team brings together more than seventeen years of marketing and leadership experience with modern marketing, automation, AI and software engineering. In practice that means seven capabilities working together rather than as separate retainers:

How we work

We start with an audit rather than a proposal, and we will tell you when the service you asked about is not your priority. If your reviews are the problem, a social media retainer is not the answer, and we would rather say so than take the retainer.

We hold a standard that is unusual in this industry: we do not buy reviews, inflate numbers, or sell ranking guarantees that nobody can honour. Every figure on this site is one we can evidence, and every recommendation is the one we would act on if the budget were ours. That discipline is precisely why restaurants stay with us — our client retention to date is 100%.

Founders

Who You Would Be Working With

Kinshuk Vashisth, Founder and CEO of Plate Push Marketing & Automation Services FZC

Kinshuk Vashisth

Founder & CEO

A former restaurant owner with direct experience in restaurant operations and customer management. That experience is what identified the everyday marketing problems this company was built to solve — the ones that are obvious from behind a pass and invisible from an agency office. He went on to start a restaurant marketing agency in Delhi, India — the beginning of everything on this site, told in full on our story page.

Help restaurant owners focus on serving great food while technology and marketing systems handle their online growth.
Pankaj Papnai, Co-Founder and CTO of Plate Push Marketing & Automation Services FZC

Pankaj Papnai

Co-Founder & CTO

Leads the technology side of the company — the platforms, the automation and the marketing systems that everything else runs on, including the three products the team builds in-house.

Focus areas

  • Technology and AI
  • Automation
  • Restaurant websites
  • Local SEO
  • Performance marketing
  • Marketing systems

Questions

About Plate Push Marketing & Automation Services FZC — questions

The team began helping restaurants with marketing and local visibility in 2024. Plate Push Marketing & Automation Services FZC was established in the United Arab Emirates in May 2026, registered at Business Centre, Sharjah Publishing City Free Zone.

Kinshuk Vashisth, Founder & CEO, and Pankaj Papnai, Co-Founder & CTO. Kinshuk is a former restaurant owner with direct experience in restaurant operations and customer management; Pankaj leads the technology, AI, automation and marketing systems side.

Yes. Restaurants, cafés, cloud kitchens, restaurant chains and food and beverage brands. Focusing on one industry is what allows us to know things about it that a general agency does not.

Three things. First, experience: the team has more than seventeen years of marketing and leadership experience, so we understand the constraints a marketing plan has to survive. Second, depth of repetition: our team has optimised over 100 Google Business Profiles, managed more than 10,000 customer reviews and supported 60+ restaurant brands to date — the patterns that decide local rankings are ones we have seen repeatedly, not read about. Third, we build our own technology: ReplyReviews and Plate Push Studio are engineered in-house, which means we are not limited to what an off-the-shelf tool allows.

Both, in one team. Plate Push Marketing & Automation Services FZC runs restaurant marketing, and it is also a restaurant SaaS company: the ReplyReviews dashboard, the ReplyReviews Chrome extension and Plate Push Studio are our own products, built and maintained in-house and used by our account managers every day. The same engineers also build restaurant websites, mobile ordering and loyalty apps, and custom software such as multi-outlet dashboards, POS and delivery integrations and internal automation tools.

Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates. Our services cover all seven emirates, and our AI content work is used by restaurants internationally.

Small and deliberately so. You work with the people doing the work rather than an account manager relaying instructions to someone you never meet.

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