Restaurant Software & Marketing Automation, Built In-House

Both, and the two halves are not separate businesses. Plate Push Marketing & Automation Services FZC runs restaurant marketing — local SEO, Google Business Profile management, advertising, content — and builds the software that work runs on. ReplyReviews, the ReplyReviews Chrome extension and Plate Push Studio are our own products, developed and maintained in-house by our engineering team, and used by our own account managers every day.

Three products of our own. ReplyReviews is a restaurant marketing dashboard: AI review replies, Google Business Profile management across outlets, social publishing and marketing automation. The ReplyReviews Chrome extension puts AI review replies directly inside the browser, with no dashboard to open. Plate Push Studio is an AI creative studio that turns phone photographs of your dishes into professional food imagery, campaign creatives and advertising visuals. Alongside those, we build restaurant websites, branded iOS and Android ordering apps, and custom software such as multi-outlet dashboards and POS or delivery integrations.

Yes. ReplyReviews is available as a self-serve product at replyreviews.com — you sign up and run it yourself, and many of its users are restaurants and agencies with no other relationship with us. The managed service is a separate choice, for operators who would rather hand the daily workflow to a team than own it internally.

The recurring work, which is also the work that stops first when service gets busy: replying to reviews, publishing Google Posts, scheduling social content across outlets, keeping profile information and menus consistent everywhere, and pulling per-outlet reporting together. Automation does not replace judgement — a serious complaint, a brand decision or a campaign concept still needs a person. It replaces repetition, which is what makes consistency survive a busy month.

Multi-outlet handling is the reason the products exist. Managing reviews, posts and profiles through native interfaces means logging into a different account per branch and repeating every action — the workload grows in a straight line with the number of locations. Our products treat the group as one account with outlets inside it, and the custom work we do for restaurant groups usually starts from the same problem: one source of truth instead of five disconnected dashboards.

Only if you choose that. ReplyReviews has two modes: approve-first, where every AI-written reply is shown to you and can be edited before it publishes, and full automation, where replies go out on their own. Restaurants generally start in approve-first, watch the tone for a few weeks, and then automate the routine ratings while keeping anything sensitive for a human.

That is standard custom-software work for us: POS, delivery, payment and reservation integrations, reporting that pulls several outlets into one view, and internal tools around how your operation actually runs. What is possible depends on what your providers expose through their APIs, which is the first thing we check rather than the last.

Plate Push Marketing & Automation Services FZC operates as Plate Push Marketing & Automation Services FZC from Sharjah Publishing City Free Zone in the United Arab Emirates, and works with restaurants across the Emirates. Software is not geographically limited in the way an agency retainer is — ReplyReviews and Plate Push Studio are used outside the UAE as well.