Marketing Automation

Restaurant marketing rarely fails because of a bad idea. It fails because the recurring work — replying to reviews, posting every week, updating hours, sending the monthly report — depends on someone finding spare time, and in a restaurant nobody has any. These articles are about automating that work properly: what can safely run on its own, what should always go to a person first, and how to set rules so automation never embarrasses you in public.

They are particularly relevant to multi-outlet groups, where the manual workload grows with every branch. See restaurant marketing automation for the service, and ReplyReviews for the software we built to do it.